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Skills & Expertise

EN
Creative skills and knowledge competencies are instrumental in achieving success as a creative art director and creative expert graphic designer and expert web designer are valuable assets for leading impactful and visually striking creative projects. To bring visual concepts to life, producing compelling designs, and collaborate with clients and team members to deliver impactful creative work. Enrich user experiences, and create compelling storytelling through creative, original and authentic designs.

ES
Las habilidades creativas y las competencias de conocimiento son fundamentales para lograr el éxito como director de creativo y diseñador gráfico experto y diseñador web experto son activos valiosos para dirigir proyectos creativos impactantes y visualmente llamativos. Dar vida a conceptos visuales, producir diseños convincentes y colaborar con clientes y miembros del equipo para ofrecer un trabajo creativo impactante. Enriquecer las experiencias de los usuarios y crear una narración convincente a través de diseños creativos, originales y auténticos.

Creativity

The ability to conceive and develop unique, compelling visual concepts and creative strategies.

· Creative Vision: The ability to generate innovative ideas and think outside the box. To think innovatively and develop unique visual concepts that effectively communicate the intended message.
· Artistic Ability: A keen eye for color, composition, typography, and overall aesthetics.
· Technical Proficiency: Deep Knowledge of digital and print media, web design and video and photography.
· Conceptual Thinking: The skill to translate abstract concepts into tangible designs. Problem Solving: Finding solutions to design challenges and client needs. The ability to conceptualize and drive innovative and impactful creative strategies aligned with business objectives.
· Trend Awareness: A keen eye for current design trends and a proactive approach to integrating them into creative concepts.
· Visual Storytelling: The ability to visually communicate narratives, concepts, and ideas through images and graphics.
Graphic Design

Having a blend of artistic and technical skills is crucial to adapt to the industry demands and stay ahead in the job market.

· Design Fundamentals: Strong grasp of design principles, typography, color theory, and layout techniques to create visually appealing graphics.
· Creativity and Visual Communication: Strong ability to create visually appealing designs that effectively communicate the intended message.
· Typography: Deep knowledge and understanding on how to use type to enhance visual storytelling.
· Branding: Strong ability to follow branding guidelines and create designs that align with a brand’s identity.
·  Illustration: Proficiency in hand-drawing and digital illustration to create custom visuals and graphics.
· Attention to Detail: Meticulous attention to detail and a focus on precision in design work, layout, and typography.
Brand Identity

Branding and Marketing Knowledge: Understanding of branding principles and marketing strategies to ensure the creative work aligns with the brand's overall objectives.

· Branding and Identity Design: Ability to develop and maintain cohesive visual identities for brands across various platforms and mediums.
· Branding and Storytelling: Proficiency in developing and maintaining consistent brand identities and compelling storytelling across various media and platforms.
· Clear Positioning: Determine the brand’s purpose and why it is different from other brands, what value it brings to the customers, what it’s ain reason for existence. Undertadning the brand’s personality greatly helps in finding the right direction for it.
· Ideating and Brainstorming: Turning up the creative volume and sketch. Create multiple variants and options within the boundaries of findings from research and positioning. It’s important to offer some diversity to choose from.
· Preparing a brand style guide: Determine the core elements of the brand identity, creating clear brand guidelines in the form of a style guide. The style guide provides a clear direction on how the client’s logo, brand colors, and typography should be used.
Web Design & Dev

Skills and software proficiencies are instrumental to effectively create visually compelling, functional, and user-friendly websites that meet the needs and expectations of clients and users.

· UI/UX Design: Deep knowledge of user interface and user experience design principles to create visually appealing and user-friendly websites.
· Coding Languages: Advanced expertise in HTML, CSS, and JavaScript to bring design concepts to life and create functional and interactive web interfaces.
· Responsive Design: Ability to design and develop websites that provide a seamless user experience across various devices and screen sizes.
· SEO Principles: Understanding of search engine optimization (SEO) to create websites that are optimized for search engines and user discovery.
· Web Development Tools: Deep knowledge in web development tools like Sublime Text, Atom, Brackets, Dreamweaver, etc, for coding and website development.
· Content Management Systems (CMS): Advanced expertise in Knowledge of popular CMS platforms such as WordPress, Drupal, or Joomla for website development and management.
· E-commerce platforms: Advanced expertise in WooCommerce, PrestaShop, Shopify, Magento, ZenCart, Wix Store, OsCommerce, OpenCart, Demandware, Salesforce Commerce Cloud.
· UI/UX Design: High expertise working with user interfaces and user experience design principles to create engaging and intuitive digital experiences. Figma & Sketch.
Photography

Photography and editing skills are crucial for creating captivating visual content. Here are some key skills for photography and editing

· Photography: Understanding of photography principles and techniques to create and edit original visual content.
· Camera Equipment: Deep knowledge of camera equipment, knowledge of different camera types, lenses, and accessories, and the ability to select the right equipment for different shooting scenarios.
· Composition and Framing: High levels skills in composing and framing shots effectively to create visually appealing and balanced photographs.
· Lighting Techniques: Deep knowledge of understanding natural and artificial lighting techniques to create well-lit and visually striking photographs.
· Subject Interaction: High Ability to direct and interact with subjects to capture genuine and expressive moments.
· Photo Editing Software Proficiency: High proficiency in photo editing software such as Adobe Photoshop or Lightroom for enhancing and retouching photographs.
- Color Correction
- Color Grading
- Image Retouching
- Composition Adjustment
- File Formats
Video & Motion Graphics

High expertise creating animated visuals and videos to enhance user engagement and storytelling. Industry-standard software for creating motion graphics and visual effects for video, web, and other digital platforms.

· Project Management: Effective project management skills to organize and manage video production timelines, resources, and deliverables.
· Collaboration and Communication: Strong communication skills to work effectively with a team, understand client requirements, and deliver successful video projects.
· Storytelling and Narrative: High ability to craft compelling and engaging visual stories through effective sequencing, pacing, and use of visuals and sound.
· Video Editing: High expertise on video editing software such as Adobe Premiere Pro, Final Cut Pro, etc, to edit and enhance raw footage.

Editing:
- Color Correction
- Color Grading
- Image Retouching
- Composition Adjustment
- File Formats
- Audio Editing

Softwares:
After Effects
Adobe Premiere
CapCut
Filmic Legacy & Pro
Da Vinci Eye
VideoLeap
Clips & Imovie
8mm
DJI Mimo
Marketing Online

To execute comprehensive digital marketing strategies to achieve specific business objectives.

· Content Marketing: High expertise creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
· Search Engine Optimization (SEO): Deep knowledge of SEO principles to optimize website content for search engines and improve organic visibility.
· Paid Advertising: Experience in managing paid advertising campaigns on platforms like Google Ads, social media advertising, and display advertising.
· Data Analytics: Ability to analyze and interpret marketing data to measure campaign performance and make data-driven decisions.
· Google Analytics: Experience in using Google Analytics to track website traffic and user behavior, and to make informed marketing decisions.
· Social Media Platforms: High experience of tools like Hootsuite, Buffer, or Sprout Social for managing and scheduling social media content.
· Email Marketing: High experience working with email marketing software such as MailChimp, ActiveCampaign, HubSpot, SalesForce, Customer Insights or Constant Contact for creating and managing email campaigns.
· Content Management Systems (CMS): Advanced expertise in Knowledge of popular CMS platforms such as WordPress, Drupal, or Joomla for website development and management.
· E-commerce platforms: Advanced expertise in WooCommerce, PrestaShop, Shopify, Magento, ZenCart, Wix Store, OsCommerce, OpenCart, Demandware, Salesforce Commerce Cloud.
· UI/UX Design: High expertise working with user interfaces and user experience design principles to create engaging and intuitive digital experiences. Figma & Sketch.
Project Management

Experience in managing timelines, budgets, and resources for creative projects.

· Project Management Tools: Familiarity with project management tools like Asana, Trello, or Monday.com for organizing and tracking the progress of creative projects.
· Strategic Thinking: The capacity to align creative initiatives with overall business goals and market dynamics, contributing to the organization's growth and success.
· Negotiation and Persuasion: Effective negotiation skills and the ability to persuasively present and defend creative concepts and strategies to internal and external stakeholders.
· Leadership and Team Management: Strong leadership skills to inspire, guide, and manage creative teams, fostering a culture of collaboration and excellence.

·Communication
·Management
·Leadership
·Planning/Coordinating
·Customer Service
·Operations
·Problem-solving
Teamwork

Being empathetic, efficient and responsible manner contribute positively for companies and projects

· Leadership: Strong leadership and team management skills to guide and inspire a creative team in executing the artistic vision.
· Communication: Excellent communication and presentation skills to effectively convey ideas and concepts to clients and team members.
· Collaboration and Communication: Effective collaboration with cross-functional teams and strong communication skills to understand client requirements and deliver successful web projects.

Responsibility
Honesty
Active listening
Empathy
Collaboration
Awareness

Artificial Intelligence (AI)

Artificial intelligence (AI) artist and designer applying different types of technology.

· Creative Thinking and Artistic Vision: High ability skills to conceive and develop unique artistic concepts and visions that are enhanced or generated through AI algorithms & promptS.
· Passion for innovation: Deep appreciation for artistic expression, a passion for innovation, and a keen interest in the intersection of art, technology, and AI.

Image Generation
Realtime Generation
Canvas Editor
Copilot
GPT-3 / GPT-4
BERT
IntelliCode
GitHub
CodePen
Absolute Reality v1.6
DreamShaper v7
Alchemy v2
SDXL v0.9 & v1.0
Stable Diffusion 1.5 & 2.1

Technology & Softwares

High proficiency expert skills in industry-standard design software.

· Adobe Creative Suite: Expert proficiency in a range of Adobe software such as Photoshop, Illustrator, InDesign, and Adobe XD for graphic design, photo editing, and prototyping:
· Print and digital media: Proficiency in layout design for print and digital media, including publications, brochures, and digital magazines.
· Presentation Software: Proficiency in presentation software like Microsoft PowerPoint or Keynote for delivering visually engaging pitches and presentations.
· Social Media Graphics: Proficiency for creating social media graphics, presentations, posters, and other marketing materials with Canva, Adobe Express, Adobe Stock and (AI) Image Generation.
· Email Marketing Platforms: High experience working with email marketing software such as MailChimp, ActiveCampaign, HubSpot, SalesForce, Customer Insights or Constant Contact for creating and managing email campaigns.
· Content Management Systems (CMS): Advanced expertise in Knowledge of popular CMS platforms such as WordPress, Drupal, or Joomla for website development and management.
· E-commerce platforms: Advanced expertise in WooCommerce, PrestaShop, Shopify, Magento, ZenCart, Wix Store, OsCommerce, OpenCart, Demandware, alesforce Commerce Cloud.
· UI/UX Design Applications: High expertise working with user interfaces and user experience design principles to create engaging and intuitive digital experiences. Figma & Sketch.
· Web Development Tools: Deep knowledge in web development tools like Sublime Text, Atom, Brackets, Dreamweaver, etc, for coding and website development.
· Artificial Intelligence:

Image Generation
Realtime Generation
Canvas Editor
Copilot
GPT-3 / GPT-4
BERT
IntelliCode
GitHub
CodePen
Absolute Reality v1.6
DreamShaper v7
Alchemy v2
SDXL v0.9 & v1.0
Stable Diffusion 1.5 & 2.1

Demonstrated expertise in creative direction, strategic planning, market research, and trend analysis are valuable assets for a Chief Creative Officer. The ability to stay updated with the latest industry trends and emerging technologies is also crucial for driving innovation and maintaining a competitive edge in the market.


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